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Our Services Press and Public Relations prworksnow creates and implements press and public relations and promotional campaigns for clients operating within a range of business sectors. We work with medium and small enterprises and also with individuals but always provide a bespoke service to each client. We use our expertise to build awareness of our clients' products and services with the public, to advance the company's objectives with opinion formers and to develop recognition of a brand name.
prworksnow represented Jefferies in the controversial sale by auction of 21 paintings attributed to Hitler, on September 26th 2006 in Lostwithiel, Cornwall. A series of Press Releases distributed to news organisations in the months leading up to the sale achieved world wide media coverage and, as a result, the paintings exceeded their pre sale estimate of £40,000 to £50,000, going under the hammer for the astonishing total of £118,000. Film crews from Reuters TV, France 2 TV, NTV Moscow, FDR TV Germany, TVR (Switzerland), TV Croatia and BBC TV News previewed the auction, live interviews were broadcast on BBC Radio 4 Today and BBC Radio Cornwall and news stories appeared in the build up to the sale in The Times, The Daily Telegraph, The Guardian, De Tijd (Netherlands), Turkish Daily News, Correo del Caroni, Diario de Madrid, Der Spiegel, Arena, Art Newspaper, Bergens Tidende Norway, Ze Deutch Zeitung, El Mundo, El Economista, Le Soir Magazine, NVR Magazine Shanghai, National Geographic and many other newspapers and magazines around the world. On the eve of the auction BBC Newsnight broadcast an item including interviews with Ian Morris, Auctioneer of Jefferys, which was also subsequently broadcast by CBS News. Among the 65 to 70 prospective bidders at the sale were successful buyers from Belgium, USA, Estonia and Russia. We have successfully arranged coverage in local and regional press for Corrymoor Socks increasing sales and building brand awareness. Among our new projects is the UK launch of a Swedish art auction website, publicity for the South West’s leading family fun park, Christmas publicity for Exeter’s lifestyle shopping centre, the UK launch of high quality foodstuffs imported from the Southern Hemisphere and representation of the south west’s leading event hire company.
Promotional Campaigns Reader Offers We are able to negotiate reader offers in many regional and national newspapers and consumer magazines. The publications do not make any charges for space, photography or production costs of artwork and if the offer is a total failure levy no charges. Instead, the publication charges a commission per item sold. Generally, the product will at first be booked on a one off basis, to be repeated if judged successful. We've arranged successful reader offers in national newspapers including The Times, Sunday Telegraph, The Guardian and Observer for our clients Pachacuti (importers of panama hats) Airogym (makers of an exercise cushion used on long haul flights for prevention of DVT) and Gossypium (importers of fair trade cotton goods). Successful offers in regional newspapers and magazines include limited edition prints for The Great Atlantic Gallery, folk music CDs for Hurler Records, paperweights made from tin ingots recovered from a 19thC shipwreck for Geevor Tin Mine, Celtic Lovespoons for Cadwyn Cyf and books for Polperro Press and Norton Publishing. We've arranged 'free for every reader' promotions for Assured Solution Providers Ltd in The Daily Mirror and The Daily Star and 'buy one get one free' offers for Airogym in The Daily Telegraph, Weekly News and The Times. The products and services that can be successfully placed as Reader Offers vary widely, as do the terms of the offer. The offer can be a buy one, get one free, a money saver under suggested retail price, free for every reader, or, if the product is generally unavailable in the High Street, at full retail price. Competitions We are also able to arrange competitions in various local and regional newspapers and consumer magazines. These normally are arranged on the basis that our client company gives a product or service as a prize, the publication does not charge for photography or production costs of artwork and provides free space, often as much as a half page. Our client has the opportunity to promote a special offer to those readers who do not win the prize. We've arranged successful competitions for Fishponds House Hotel and Barton Reid Furnishing. Covermounts Consumer magazines feature covermounts as a means of gaining competitive edge and attracting sales off the newsstand. A covermount is generally a product sample, featured within the polybagged front cover of the magazine. Whilst most publications charge full rate card for covermounts, we have been able to persuade some specialist publications including Dive magazine, PC Home and Internet Investor to provide the covermount opportunity free of charge for our clients Zeon Health Care and Assured Solutions Providers. Christopher Walton Patti Butler |
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For example, managers at Geevor Tin Mine Museum & Heritage Centre, Europe's largest preserved tin mining site, now part of the Cornish Mines World Heritage Site, report that visitor numbers this year are running at record levels - up 17% on last year. Our efforts have played some part in this increase and we were also closely involved in Geevor's successful campaign to secure up to £3.5 million funding from the Heritage Lottery Fund. The funding will transform Geevor from a nationally important heritage attraction into an internationally respected leader in the interpretation of hard rock mining. No less important, the successful completion of the works and the consequent increase in visitors will, it is estimated, bring a £6 million boost to the local economy, creating and securing many jobs in one of Europe's most deprived regions.
Tony Foster, an artist from Cornwall, little known in this country but renowned in the USA as 'the Warhol of the wilderness' was delighted with the media coverage we were able to achieve promoting an exhibition of his art at The Royal Albert Memorial Museum in Exeter: the publicity we gained for the opening of this event included a 3 minute interview with Natalie Cornah on BBC TV Spotlight, a half page in The Western Morning News, a feature in The Exeter Express and Echo, interviews on BBC Radio Cornwall and a five page article in Cornwall Today. The exhibition was very well attended and Tony's lectures were a sell out.
We also gained TV and radio coverage for the exhibition opening in San Francisco.